What this means is, you have to go beyond the reader's eyes and reach their hearts. To put it bluntly, you have to reach the parts of them that triggers desire. They have to "feel" what you're telling them.

You have to engage them!

Scientifically, humans understand things through pictures. Our memories are all pictures stored away for future reference, and when something new happens to us, our minds revert back to past memories to determine the next course of action. Naturally, we don't all have the same memories, but there are certainly commonalities to memory that can be tapped into to set a scenario most readers could understand.

This is why storytelling is so effective. Telling a story in your articles, whether it be generic or a personal experience creates that experiential environment that forces a memory based reaction, especially for those who are naturally drawn to your topic. Once you've tapped into a reader's memories, it's almost effortless for them to continue to the end of the story.

Now a story doesn't necessarily have to be a full blown narrative, and in some cases it might be inappropriate to use a lengthy "play by play" description. However, a simple analogy or two can have the same effect.

For example, supposing you were writing about balancing food cost with nutritional concerns. A very frustrating situation to say the least. Most "cheap" food is usually not very good for you, yet in this financial environment, there may be a need to cut budget costs at the grocery store.

Your goal would be to get your readers to "feel" the frustration, so perhaps you could use a "rock and a hard place" analogy to relate how difficult it is to find the middle ground between what's in your heart and what's in your wallet.

So you could explain that it's taking longer to shop because you find yourself pacing up and down the aisles comparing nutritional labels with your eyes while manning the calculator with your hands. And in spite of all that, you still don't come home with what you truly wanted to buy.

Having to feed your family foods that you'd rather not feed them can be a real crisis for many people, so highlighting the dilemma will bring them to the exact place you want them to be.

Of course your ultimate goal is to bring relief from the frustration with a real viable solution, or at least a lead in for hope to bring them to click your link.

So we could go on and on with other examples, but hopefully you get the drift. The thing is, you have a solution to a particular problem, and you want your readers to go for the solution, right?

Getting them to "feel" the problem and "see" how you personally understand it, will make them much more liable to follow through with your suggestions and recommendations. So when you sit down to write your next article, think of it as if someone is asking you, "so how do you feel about this and why?"

What a story that'll make!