There was a time when you had a choice of about ten article directories to submit to. Now there's at least 1,400 to 2,000 of them, not counting ezines and email groups. Sure there are a few of these article directories that get virtually no traffic, but the vast majority have rather large and constant viewers all looking for new information. So how do you determine which of all these to submit to?

Some will say to just continue submitting to the top 10 that have been around for years. It's true these do get more traffic, however they also get more submissions, meaning you'll have much more competition for the viewers they receive every day.

And the fact remains, some of the newer article directories, not counted among the top 10, get a fair share of traffic too. And there's indications that traffic to these "lesser" directories are growing due to visitors looking for articles that benefit less from the directory's page ranking.

So the trend shows that people who understand how article marketing works, and go looking for articles to reuse on their own site, tend to go looking in article directories with a lower page rank so they can grab more of the value for the information. For example, if you found an article on a PR7 directory and your site had a PR2, the weight you'd receive for that information posted on your site would be much less than if you had taken the article from a PR0 or a PR1 site.

To explain this from a listing perspective, if you take an article from a directory with less page rank value than your site has, the likelihood of the article being listed in a search from your site rather than from the directory is greater.

You'd actually be stealing the "thunder" and adding the value to your site over the directory's.

Now from an author's perspective this is also good news, because if you submit your articles to a variety of page ranked sites, you'll have both the directories and those who seek to reuse your articles competing for top listing in a search. With your link back to your site securely set in your bio box, no matter who gets top billing, your link is in plain view for people who want more info on the topic.

Thus if you submit to high ranking sites you benefit from their value, but by also submitting to lower ranked sites you benefit from the page rank of those who go there to bolster their own page rank which in turn adds value to your article and link as well.

It's a win/win situation for those who submit articles!

So yes, submit your articles to the top 10 article directories. But don't leave all that potential traffic and page rank value on the table by not submitting to the lesser directories used more by people looking for content rather than information.

The key to success is exposure, so dig deep!

By utilizing everything available to you from an article marketing perspective, the viral quality of your campaigns will grow significantly.

So always keep in mind, attracting people who seek to reuse your content can be just as powerful as attracting readers. It's like handing them an email promoting your product and asking them to spread it out to their lists for free.

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