If you've been following along in this series of articles, you may have noticed we haven't really touched on writing skills. For one thing, this series is about article marketing and not article writing. And secondly, being a skilled writer, though helpful, isn't all that vital a requirement to success.

Now we're not talking about proper punctuation and sentence structure. Those things are vital to give your readers the impression of intelligence coming from your words. There are plenty of courses around the web for that however.
We're more interested in content. That is, what your articles really say to the public.

In the last article we touched on this concept of uniqueness, and basically what it isn't. Spinning an article by changing the paragraph order or replacing a few words with synonyms is not making anything unique. It's just saying the same old thing in different ways, and no one will be fooled by it. Turned off maybe, but not fooled.

We mentioned how "unique" was about concept and not structure. Unique is about ideas and viewpoints designed to peak interest. Something your reader hadn't thought of before that brings them to a place more fertile for receiving your ideas and recommendations.

Now notice we didn't say "something brand new" never before thought of? After all, if we could all do that, we'd each have our own Pulitzer Prize!

What we did say however is, "something your readers hadn't thought of before."

Look at it this way . . .

A teacher works in a classroom. Why? Because the people in his or her environment know less than he or she does. But take a first grade teacher and set her up as the professor in a university, and she may have problems finding anyone whom she can teach anything to.

Yet that same first grade teacher knows exactly what her 6 year old students need to learn, and so provides it with ease. She has all the techniques, skills, and understanding to teach people at their level. The big secret is simple. She knows what they don't know and knows how to give it to them.

So how does this all apply to creating unique content that will teach your readers? Let's repeat the secret of teaching first graders once more for good measure . . .

By putting yourself in the position to "Know what they don't know and know how to give it to them."

You see, the web is full of forums on all different subjects as well as other sites designed to let people ask questions in the hope of getting answers. A lot can be learned about how people think and what sort of information they want to learn but just can't seem to find on their own.

With a little browsing through these places, and a moderate amount of research, you can learn enough to get smarter than they are and put yourself in the same position as that first grade teacher. In other words, you can, with a little effort, find the answers people are asking about.

Now its just a matter of taking this knowledge and presenting it from a slightly different angle than most others would respond with, and you're a pioneer in the field!

Another way to blaze a new trail is to apply knowledge of one topic to a different topic. For example, you may have some knowledge of communication that could be applied to relationships. Or you could use some skill you have in military training to create a unique strategy for getting through a life crisis.

Another fine example of this is when someone learned about the science of NLP, or Neural Linguistic Programming and applied it as a solution for creating hypnotic sales promotions to increase conversion rates.

Here's an exercise for you . . .

Sit in front of the television and watch the commercials. See how they promote their offers and try to think of another way they could have done it. Apply your own life experience to the mix and see if you can relate the product promotion to you. Chances are, you will come up with a take on it that others could relate to as well.

Unless you've lived in a bubble somewhere, you have knowledge. So it's just a matter of taking what you know and finding ways of applying it to different circumstances. In this way you can create unique approaches to common problems and situations.

We could go on and on with examples, but hopefully you have the idea.

Just remember, "unique" is about concept and viewpoint. Creating unique content then is matter of infusing new ideas, or at least new angles to old scenarios and making them reasonable. With practice, you'll be able to take any topic on any niche and find new ways of looking at it.

So the new idea we can glean from this? Spin the thoughts, not the words in your articles!

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